Editor's Corner

Good morning, folks!

We have a few new subscribers today, including JHA’s own Social Media Recruiting Specialist. I hope I do right by her in reporting this information from the Building Brand Character glossary. Our letter of the day is “L.”

• Landing Page
  The page that a user lands on when he or she clicks a link in a search engine results page.
• Like
  An action that can be made by a Facebook user. Instead of writing a comment for a message or a status update, a Facebook user can click the Like button as a quick way to show approval and share the message.
• Link
  An element on a web page that can be clicked on to cause the browser to jump to another page or another part of the current page.
• Link Building
  Actively cultivating incoming links to a site.
• Link Exchange
  A reciprocal linking scheme often facilitated by a site devoted to directory pages. Link exchanges usually allow links to sites of low or no quality, and add no value themselves.
• Link Farm
  A group of sites which all link to each other.
• Link Spam
  (Comment Spam) Unwanted links such as those posted in user-generated content, like blog comments.
• LinkedIn
  A business-oriented social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. As of June 2010, LinkedIn had more than 70 million registered users, spanning more than 200 countries and territories worldwide.
• Live-blogging
  Term used to describe when someone reports "live" from an event by posting short entries to a blog during the event. [KC – Also referred to as “live tweeting.”
  I suppose this is the opposite of “dead tweeting,” which you do while watching or attending anything related to the Zombie Apocalypse.]
• Local Rankings
  These are separate from organic rankings in that they display the business’s Google+ Local page as opposed to the site. They are often referred to as the maps pack or simply maps.
• Long Tail
  Longer, more specific search queries that are often less targeted than shorter, broad queries. For example a search for “widgets” might be very broad while “red widgets with reverse threads” would be a long tail search. [KC
  – Not to be confused with the long-tailed chinchilla, which is much cuter.]

Chinchilla lanigera

• Lurker
  Someone on social networks who simply listens and watches, but doesn’t participate in conversations or the activity on the site.

Kara Church
Technical Editor, Advisory