Posted by: episystechpubs | April 4, 2014

Editor’s Corner: Social Media Vocabulary – C

It’s a great Friday today! With the addition of the iPay Payment Operations department, we have passed the 1,000 subscriber mark and then some! Editor’s Corner now has 1,027 readers and I want to thank all of you for your curiosity, questions, and submissions over the last few years. It is great to have you along as we try to learn a little more each day about this language we share. Hip hip hooray!

And now for social media terms from the Building Brand Character & Constant Contact glossaries. Today we’re covering the letter C. I also have a couple pictures for you from a blog of unnecessary quotation marks. Have a good weekend!

· Check in

Used by sites like Facebook, Foursquare, and Yelp, it’s a method of virtually checking in to a location, letting others know you’re there.

· Citation

Any site that lists a business’s name, address, and phone number, and is crawlable by search engines. Citations are an incredibly important aspect for local businesses looking to rank high in search results.

· Citation Source

A site that provides a citation, such as a directory.

· Click Fraud

Non-legitimate clicks on a pay-per-click ad, generally performed by a website owner or their employees, in an effort to increase the amount they’re paid.


(Content Management System) Programs such as WordPress that allow users to create websites without knowledge of hard coding.

· Comment Spam

Posting comments on blogs for the sole reason of acquiring a link back to a site. Many bloggers disable or review comments because of this tactic.

· Comments

Many social media sites encourage readers and viewers to leave comments on what has been posted, whether it’s a quick status message, a video, an article, or a picture. Some sites, like Facebook, use the number of comments to determine how a post is included in a person’s news feed. On YouTube, video "owners" have the ability to turn off comments for an individual video.

· Content

(text, copy) Content is one of the most valuable aspects of SEO [KC – Search Engine Optimization]. A page’s content should be unique and informative to the user.

· Conversion

(goal) A quantifiable goal of a website. These can be downloads, purchases, or newsletter signups.

· Conversion Rate

The rate at which users on a site convert into customers. This is determined by taking the number of conversions and dividing it by the number of total visits.


(cost per click) Describes the average amount of money spent on an ad campaign on a per click basis. This is determined by taking the number of clicks and dividing it by the overall ad budget.

· Crawler

A program that performs a task more or less autonomously. [KC – See definition under “bot” from the other day at:

· Crowdsource

The practice of asking a collection of individuals online for opinions, suggestions, or submissions. For example, you might not be able to choose between two newsletter articles, so you’d ask the people who “Like” you on Facebook or are following you on Twitter which one you should include. Or you can simply post both stories to Facebook and Twitter and discover which one resonates most based on the number of “Likes,” shares, comments, or retweets. Crowdsourcing can also be helpful if you’re planning an event and can’t decide on a date or location, or if you’re looking for suggestions for a vendor.

Hmm…with the quotation marks I have to ask: Does this mean ‘possum and skunk?

If by “Classrooms” they mean rooms set aside for illegal poker games, then by all means they’ve used the correct punctuation!

Kara Church

Senior Technical Editor

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