Though I’ve covered this topic before, several of our newer subscribers have asked me to review the words assure, ensure, and insure. It’s been a couple of years since we last ventured into this territory, so let’s go forward and do it again!
· Assure means to promise, encourage, or say something with confidence.
Example: I assured the police officer that the pink shopping cart was mine; I won it on a game show.
· Ensure means to guarantee something will (or won’t) happen.
Example: To ensure that your dress remains clean and white on your wedding day, we recommend you wear our full-length bib (with the 7- foot long plastic train) to your reception!
· Insure means to issue an insurance policy.
Example: I am interested in insuring my favorite things for a million dollars: my Playskool® giraffe, my garlic press, and three of my dog’s baby teeth.
Kara Church
Technical Editor, Advisory
Symitar Documentation Services
Editor's Corner 
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