Posted by: episystechpubs | November 5, 2014

Editor’s Corner: November Q&A and Video “Lesson”

Good morning, everyone! The newest set of questions and answers from the Chicago Manual of Style was just released for November. Having never heard of a business referred to as “she” (except maybe in dog breeding), I thought this was amusing.

Q. I have seen some texts using the pronoun her to refer to a business: “Apple’s profit was high due to her impressive product designs.” I would like to learn when I should use the feminine pronoun and when I should avoid it.

A. Use the feminine pronoun when referring to a female person or animal. Avoid using it to refer to a business, a ship, or any nonliving entity—especially in the presence of a female person.

As a female person, I second that motion and wonder why the original writer didn’t just use the pronoun “its” when referring to Apple’s designs. Perhaps the writer wasn’t sure of the difference between “its” and “it’s”? If you are among those who get confused, have a gander at this video (below). Many of you have already seen it, but if you haven’t, you’ll get a taste of the kind of lessons Editor’s Corner has to offer, and a comedic look at frequent grammar mistakes.

The video is called Word Crimes (a parody of Blurred Lines) and you can view it here:

Kara Church

Technical Editor, Advisory

619-542-6773 | Ext: 766773

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