Posted by: Jack Henry | May 22, 2014

Editor’s Corner: Social Media Vocabulary – S

Wow! TheBuilding Brand Character list of social media terms that begin with “S” is long!

· Scrape
Copying content from a site, often facilitated by automated bots.

· Search Engine
A program which searches a document or group of documents for relevant matches of a user’s keyword phrase and returns a list of the most relevant matches. Internet search engines such as Google and Yahoo search the entire Internet for relevant matches.

Short for search engine marketing, SEM is often used to describe acts associated with researching, submitting and positioning a Web site within search engines to achieve maximum exposure of your Web site. SEM includes things such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site.

Short for search engine optimization, the process of increasing the number of visitors to a Web site by achieving high rank in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that users will visit the site. It is common practice for Internet users to not click past the first few pages of search results, therefore high rank in SERPs is essential for obtaining traffic for a site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be indexed and favorably ranked by the search engine.

Search Engine Results Page

· Sentiment
A level of assessment that determines whether the tone of an article, blog post, tweet, or other content is positive, neutral, or negative.

· Share
Sharing is synonymous with posting or publishing. You can publish text, links, photos, videos, and events on Facebook using the share box at the top of your profile. After entering your text, you have the option to upload a photo, video, or insert a link.

· Share Button/Bar
A feature that people can add to their website or an email that will allow the content to be easily shared on a variety of social media sites.

· Site Map
A page or structured group of pages which link to every user accessible page on a website, and hopefully improve site usability by clarifying the data structure of the site for the users.

· Skype
A free program that allows for text, audio, and video chats between users. Additionally, users can purchase plans to receive phone calls through their Skype account.

· Snapchat
A social media app that allows users to snap a photo or video, add a caption and send it to their friends. After a certain amount of time, the photo disappears from their phone.

· Social Bookmark
A form of social media where users’ bookmarks are aggregated for public access.

· Social Media
Various online technologies used by people to share information and perspectives. Blogs, wikis, forums, social bookmarking, and user reviews and rating sites (digg, reddit) are all examples of social media.

· Spammer
A person who uses spam to pursue a goal.

· Splash Page
Often animated, graphics pages without significant textual content. Splash pages are intended to look flashy to humans, but without attention to search engine optimization, may look like dead ends to search engine spiders, which can only navigate through text links. Poorly executed splash pages may be bad for search engine optimization and often a pain for users.

· Static Page: A web page without dynamic content or variables such as session IDs in the URL. Static pages are good for search engine optimization work in that they are friendly to search engine spiders.

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