Posted by: Jack Henry | May 15, 2014

Editor’s Corner: Social Media Vocabulary – O & P

We’re more than half-way through the alphabet with our social media vocabulary. Today is a two-for-one deal; you get the letters “O” and “P” from Building Brand Character.

· Organic Link
Organic links are those that are published only because the webmaster considers them to add value for users. [KC – They are grown without pesticides and because of this, they may not be as attractive as the shiny, waxed non-organic links, but they taste much better.]

· Organic Search Results
The search engine results that are not sponsored, or paid for in any way.

· PageRank
(PR) A value between 0 and 1 assigned by the Google algorithm, which quantifies link popularity and trust among other (proprietary) factors.

· Permalink
An address or URL of a particular post within a blog or website. [KC – Not to be confused with permafrost, a thick layer of soil that remains frozen all year.]

· Podcast
A non-streamed webcast and series of digital media files, either audio or video, that are released episodically and often downloaded through an RSS feed.

(Pay Per Action) Very similar to Pay-Per-Click except publishers only get paid when clicks result in conversions.

(Pay-Per-Click) a contextual advertisement scheme where advertisers pay ad agencies (such as Google) whenever a user clicks their ad.

Kara Church

Technical Editor, Advisory

619-542-6773 | Ext: 766773

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