Happy Friday! My apologies for not having some fun and juicy bit of grammar or punctuation to send you off with for the weekend; I suppose you will have to find your own cocktail party topics to discuss. In the meantime, I have the vocabulary for the letter “N” from Building Brand Character.
· NAP
Stands for name, address, and phone number. The NAP should be consistent across all citations; otherwise, it decreases your site’s local authority. [KC – My idea of a nap is much more pleasant. It involves a comfy bed, a snuggly dog, and complete darkness.]
· News Feed
On Facebook, the News Feed is the homepage of users’ accounts where they can see all the latest updates from their friends. The news feed on Twitter is called Timeline.
· Non-reciprocal Link
If site A links to site B, but site B does not link back to site A, then the link is considered non-reciprocal. Search engines tend to give more value to non-reciprocal links than to reciprocal ones because they are less likely to be the result of collusion between sites.
· Network
This can refer to a social network like Facebook, Twitter, or LinkedIn, or the people you are connected to on those sites.
I hope your weekend is enjoyable. Don’t forget your mom on Sunday!
Kara Church
Technical Editor, Advisory
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