Editor's Corner

Good morning,

Let’s take a break from quotation marks to return to our social media vocabulary lesson. Today from the Building Brand Character glossary, when it comes to “K,” it’s all about the keyword.

· Keyword: (KW, key phrase) The word or phrase that a user enters into a search engine.

· Keyword Cannibalization: The excessive reuse of the same keyword on too many web pages within the same site. This practice makes it difficult for the users and the search engines to determine which page is most relevant for the keyword.

· Keyword Density: The percentage of words on a web page that are a particular keyword. If this value is unnaturally high the page may be penalized.

· Keyword Research: The hard work of determining which keywords are appropriate for targeting.

· Keyword Spam: (keyword stuffing) Inappropriately high keyword density. [KC – Thank goodness it isn’t spam stuffing—that would taste terrible!]

· Keyword Stuffing: See keyword spam

· Klout: A measure of social influence. The service allows users to connect various social accounts such as Facebook, Flickr, YouTube, etc., and then provides every user with his or her Klout score. The score is out of 100—the higher the score, the more influence you have on the social world.

Kara Church

Technical Editor, Advisory

619-542-6773 | Ext: 766773

www.symitar.com

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