Posted by: Jack Henry | April 22, 2014

Editor’s Corner: Social Media Terms – H

Good day, all! Today we have a few more social media terms from the Building Brand Character glossary.

· Hashtag: A tag used on the social network Twitter as a way to annotate a message. A hashtag is a word or phrase preceded by a “#.” [KC – This symbol has many names, including “pound sign” and “octothorpe.”]

According to Twitter:
The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.

o People use the hashtag symbol # before a relevant keyword or phrase (no spaces) in their Tweet to categorize those Tweets and help them show more easily in Twitter Search.

o Clicking on a hashtagged word in any message shows you all other Tweets marked with that keyword.

o Hashtags can occur anywhere in the Tweet—at the beginning, middle, or end.

· HootSuite: A social media management system that helps brands streamline campaigns across social networks such as Twitter, Facebook, LinkedIn, and Google+ Pages. Teams can collaboratively monitor, engage, and measure the results of social campaigns from one secure, web-based dashboard.

· Hub: (expert page) a trusted page with high quality content that links out to related pages.

That’s all for today!

Kara Church

Technical Editor, Advisory

619-542-6773 | Ext: 766773

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