Good day, all! Today we have a few more social media terms from the Building Brand Character glossary.
· Hashtag: A tag used on the social network Twitter as a way to annotate a message. A hashtag is a word or phrase preceded by a “#.” [KC – This symbol has many names, including “pound sign” and “octothorpe.”]
According to Twitter:
The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.
o People use the hashtag symbol # before a relevant keyword or phrase (no spaces) in their Tweet to categorize those Tweets and help them show more easily in Twitter Search.
o Clicking on a hashtagged word in any message shows you all other Tweets marked with that keyword.
o Hashtags can occur anywhere in the Tweet—at the beginning, middle, or end.
· HootSuite: A social media management system that helps brands streamline campaigns across social networks such as Twitter, Facebook, LinkedIn, and Google+ Pages. Teams can collaboratively monitor, engage, and measure the results of social campaigns from one secure, web-based dashboard.
· Hub: (expert page) a trusted page with high quality content that links out to related pages.
That’s all for today!
Kara Church
Technical Editor, Advisory
619-542-6773 | Ext: 766773
NOTICE: This electronic mail message and any files transmitted with it are intended
exclusively for the individual or entity to which it is addressed. The message,
together with any attachment, may contain confidential and/or privileged information.
Any unauthorized review, use, printing, saving, copying, disclosure or distribution
is strictly prohibited. If you have received this message in error, please
immediately advise the sender by reply email and delete all copies.
Editor's Corner 
Leave a Reply