Posted by: Jack Henry | April 17, 2014

Editor’s Corner: Social Media Vocabulary – G

Here are more social media terms from Building Brand Character plus a couple of extra terms for fun.

· Geo-location: Term used to track the physical location of people or objects. Typically used in mobile applications and services such as Foursquare.

· Geo-tagging: When you add location-based data to a photo, video, or tweet to identify where the content was posted.

· Google Authorship Markup: Allows your picture to show up next to your link in search results, authenticating your content and potentially increasing the click-through rate on your search result.

· Google Bomb: The combined effort of multiple webmasters to change Google search results, usually for humorous effect. The “greatest living American” Steven Colbert Google bomb is a famous example.

· Google+: Google’s new social network. [KC – It was actually launched in 2011, so it’s not that new.] It differs in that it promotes social sharing that is more similar to how people share in real life by providing features such as one that limits who you are talking to, creating 1-on-1 conversation.

· Google+ Local: This is the listing that shows up within local search results and is tied to the business’s Google+ business page.

· Googlebot: Google’s spider program

· Grey Hat: A Search Engine Optimization (SEO)strategy that is not completely natural without crossing the line into Black Hat territory. This is the method that most SEO consultants use, because it is effective without being unethical, but still goes against the search engine’s best practices guidelines.

· GYM: Google – Yahoo – Microsoft, the big three search engine companies

And here are two I’d like to add:

· The Google: When asked if he ever used Google to look things up, former President George W. Bush responded: “Occasionally. One of the things I’ve used on the Google is to pull up maps. It’s very interesting to see—I’ve forgot the name of the program—but you get the satellite, and you can—like, I kinda like to look at the ranch. It reminds me of where I wanna be sometimes.” For a brief parody on “The Google,” see The Onion (link does not work well in Internet Explorer, try pasting this into Chrome:,5850/).

· goo·gle (from Merriam-Webster)

transitive verb, often capitalized ˈgü-gəl

goo·gled, goo·gling -g(ə-)liŋ

to use the Google search engine to obtain information about (as a person) on the World Wide Web [KC – Yes, it’s in the dictionary, but please don’t refer to “googling” in your technical documentation. We want to appear unbiased toward a particular brand.

Kara Church

Technical Editor, Advisory

619-542-6773 | Ext: 766773

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