Editor's Corner

Good afternoon, folks. I’m going to finish up the social media vocabulary today, since I know there are many of you out there who are instantly put to sleep by these newer additions to our language. The last few terms and definitions from The Concept Company are:

· Wall
This is a term for your Facebook profile page and the updates it contains. People can write updates on your wall that are viewable by all your friends.

· Web Analytics
The measurement, analysis and reporting of Web data and trends. Web analytics can be used for many purposes, including search engine optimization, market segmentation and targeting, understanding usage patterns, etc.

· Webcast
A live or pre-recorded broadcast of an audio or video presentation, delivered via the Web.

· Webconference
Use of the web to conduct a live meeting or presentation. In a web conference, each participant sits at his or her own computer and is connected to other participants via the Internet. [KC – Examples: WebEx, GoToMeeting]

· Webinar
A web-based seminar, where the presentation, lecture, or workshop is transmitted over the Internet instead of in person.

· Widget
Similar to an app, a widget is a small block of content that one provider can offer to another, for use on another blog or website. Widgets have a specific purpose such as showing weather forecasts, stock quotes, or news updates and are constantly updated by the creator of the widget, not someone who hosts it on his site.

· Wi-fi
Stands for wireless fidelity, a simple system allowing enabled devices to connect to the Internet within short range of any access point without cables or adaptors. A more powerful wireless technology, WiMAX, is not yet deployed as widely as wi-fi. [KC – Pronounce why-fie, with long “I” sounds. Not pronounced “whiffy,” as in “You have whiffy pits—you need a shower.” Not pronounced “wifey,” as in “When Sgt. Tangle said, ‘What a cute little wifey you got there,’ Sgt. Bickle’s wife turned around and socked
Sgt. Tangle in the jaw.”]

· Wiki
A type of user-generated and -edited website where multiple people can write and manage the content. A great example of this concept is Wikipedia, an online encyclopedia.

· Wikipedia
A free, collaborative encyclopedia project that anyone can edit; one of the most notable examples of a wiki.

· WordPress
A popular open source blog publishing application.

· Xing
A global social network for business professionals that offers personal profiles, groups, discussion forums, event coordination, and other common social community features. The audience for Xing is similar to that of LinkedIn.

· Yelp
An online directory that lets customers review local businesses, including restaurants, dentists, mechanics, and more. The site is free to join for users and business owners.

· YouTube
A video sharing site owned by Google. Users can freely upload their own video content to the site (you must have the rights to the content), as long as it is less than 10 minutes in length and the file is less than 100MB is size. YouTube makes it easy for people to embed videos on their own site or blogs, which helps with viral marketing efforts. Google results include YouTube videos as well.

Kara Church

Technical Editor, Advisory

619-542-6773 | Ext: 766773

www.symitar.com

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