Good morning! It’s already a busy day at 6:30 a.m., so I have to rush the Editor’s Corner. We are quickly closing in on the end of the alphabet for social media vocabulary. The letter “U” is brought to you by Sesame Street and The Concept Company web page. Enjoy!
· Unfollow
By unfollowing someone in Twitter, you no longer receive their updates in your own timeline.
· Unfriending
Disconnecting with someone on Facebook. When you unfriend someone, the person does not get notice that you have done so.
· URL
The technical term for a web address. For example, http://www.constantcontact.com. (URL stands for Uniform Resource Locator.)
· URL Shortener
A Web tool that converts a long URL into a shortened version that is easier to share. Shortened URLs are especially prevalent on microblogs such as Twitter, which only allow a limited number of characters. Examples of popular URL shorteners include Bit.ly and Tiny URL.
· User Generated Content (UGC)
UGC is anything published online by the average person. Includes all forms of user-created materials such as blog posts, reviews, podcasts, videos, comments and more.
Kara Church
Technical Editor, Advisory
Editor's Corner 
Leave a comment