Editor's Corner

Good morning! I see light at the end of the social media tunnel! I’m sure there must be a few words with “Q” out there, but according toBuilding Brand Character’s list, they didn’t deserve the attention. Let’s pick up where we left off, with the letter “R”:

· Reciprocal Link
(link exchange, link partner) Two sites which link to each other. Search engines usually don’t see these as high value links, because of the reciprocal and potentially incestuous nature.

· Reddit
A social news site built upon a community of users who share and comment on stories.

· Redirect
Any of several methods used to change the address of a landing page such as when a site is moved to a new domain, or in the case of a doorway.

· Regional Long Tail
(RLT) A multi-word keyword term that contains a city or region name. Especially useful for the service industry. [KC – Not to be confused with New England’s long-tailed weasel.]

· Retweet
When someone on Twitter sees your message and decides to re-share it with his or her followers. A retweet button allows them to quickly resend the message with attribution to the original sharer’s name.

· robots.txt
A file in the root directory of a website use to restrict and control the behavior of search engine spiders.

· ROI
(Return on Investment) One use of analytics software is to analyze and quantify return on investment, and thus cost/benefit of different schemes.

· RSS Feed
(Really Simple Syndication) A family of web feed formats used to publish frequently updated content such as blogs and videos in a standardized format. Content publishers can syndicate a feed, which allows users to subscribe to the content and read it when they please, and from a location other than the website.

· RSS Reader
Allows users to aggregate articles from multiple websites into one place using RSS feeds. The purpose of these aggregators is to allow for a faster and more efficient consumption of information.

Kara Church

Technical Editor, Advisory