Posted by: Jack Henry | April 25, 2014

Editor’s Corner: Social Media Vocabulary I and J

Happy Friday! Today from the Building Brand Character social media glossary, we have several “I” terms and one “J” term for you.


· Impression: (page view) The event where a user views a webpage one time.

· Inbound Marketing: A style of marketing that essentially focuses on permission-based marketing techniques that businesses can use to get found by potential customers, convert those prospects into leads and customers, and analyze the process along the way. Inbound marketing leverages tactics such as search engine optimization, blogging, social media, lead generation, email marketing, lead nurturing, and analytics. It is in direct contrast to outbound marketing, which utilizes traditional interruptive marketing tactics such as direct mail, trade shows, print and TV advertising, and cold calling.

· Index: (noun) A database of webpages and their content used by search engines.

· Index: (verb) To add a webpage to a search engine index.

· Instagram: A photo sharing application that lets users take photos, apply filters to their images, and share the photos instantly on the Instagram network and other social networks like Facebook, Flickr, Twitter, and Foursquare. The app is targeted toward mobile social sharing, and in just over one year, it has gained almost 15 million users.


· Joomla: A content management system (CMS) that enables users to build websites and online applications.

Kara Church

Technical Editor, Advisory

619-542-6773 | Ext: 766773

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